OBJECTIVE:
As a long standing partner of the Boston Marathon, create an activation to authentically show Poland Spring’s support of Boston one year after the Boston bombing.

SOLUTION:
Create an interactive, charitable event along Poland Spring’s sponsored mile inviting spectators to help raise money for the victims while proudly cheering on the runners.

MY ROLE:
Ideation. Working with the multi-media group to develop branded "Cheer Meter". Design of printed materials.
 

OBJECTIVE:
Recruit, educate and introduce current U.S. Scotch whisky drinkers to the Dewar's brand.

SOLUTION:
Create a fully immersive, invite only event centered around educating the Scotch enthusiast about the Dewar’s process and what makes them one of the leading Scotch brands.

MY ROLE:
Design of printed collateral, presentation materials and multimedia assets.

OBJECTIVE:
Create the Spring ‘18 Edition of the MMRF’s Accelerator Magazine.

SOLUTION:
Creation of a compelling, more editorial design approach than previous magazines to breath some life into an otherwise sterile, very clinical periodical.

MY ROLE:
Visual conceptualization of front cover. Designed the full 16 page magazine. Photo retouching and composition.

OBJECTIVE:
Increase the consumption of Bombay Sapphire through the ownership of classic cocktails. 

SOLUTION:
Develop an engaging 360° program – heavily focused in the on-premise – that drove sales and volume by promoting a drink strategy around classic cocktails and their craft.

MY ROLE:
Design of printed materials. Direction of photography.

OBJECTIVE:
Drive awareness and education around the launch of Philips Norelco’s new, innovative and revolutionary grooming tool, the OneBlade. 

SOLUTION:
“Show, don’t tell.” — Invite target consumers to join in The OneBlade Challenge at their branded lounge that popped up on 14 college campuses around the country.

MY ROLE:
Lead ideation sessions. Adapting provided BVI across all printed materials. Collaborated with event providers in layout of event footprint.

OBJECTIVE:
Develop a unique and premium brand identity for a local Italian Caffé.

SOLUTION:
Drawing upon inspiration by its owners, the look and tone of Caffé Marche would pay homage to its Italian roots while positing itself as a premium, local brand.

MY ROLE:
Creation of the brand's visual identity. Development of their web and printed materials. Provide general marketing advice and support.
 

OBJECTIVE:
Develop a creative platform that effectively communicates the new package launch of the Dewar's portfolio to distributers, trade and consumers.

SOLUTION:
Partnering with celebrity photographer Danny Clinch, develop an intriguing 360° program celebrating the artistry behind the updated packaging of Dewar’s and support the idea of living life on your own terms.

MY ROLE:
Design of printed materials. Worked closely with film production house to create a behind the scenes video. Responsible for planning event footprints, including placement of artwork.

OBJECTIVE:
Introduce Sweet Leaf tea to New York City.

SOLUTION:
Bring a little Texan sweetness to a city known for being tough by inviting visitors of The Highline to take one of 3,000 magnetic caps each with a #SweetAct to complete.

MY ROLE:
Creative lead. Directed photography shoot and video direction. Worked closely with event designers in the creation of the wall of Sweetness.

OBJECTIVE:
In an authentic way, celebrate Poland Spring becoming the #1 Beverage Brand in NYC. 

SOLUTION:
Through an OOH take over of Union Station, "Thank" the millions of NYC for choosing Poland Spring.

MY ROLE:
Responsible for development of concept and execution. Responsible for identifying placement and randomness of 40+ ad placements. Direction of photography.